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In response to Dreamworld redirecting 2.7 million dollars of taxpayer funds from a koala sanctuary to a rollercoaster, Koala has released a blitz campaign over the weekend having a dig at the theme park giant.
Last week it was revealed that the creation of a new state-of-the-art koala research facility, which would have given guests a glimpse into scientific conservation methods, was instead put towards building the theme park’s Steel Taipan rollercoaster.
The print ad featured in news outlets across Queensland, including the Courier Mail and the Gold Coast Bulletin, cheekily unveils the companies conservation efforts and partnership with WWF-Australia, whilst nudging Dreamworld that “no rollercoasters were harmed in the making of this ad”. To spread the message further, targeted digital ads ran alongside news articles across the eastern seaboard.
Koala’s creative director Taylor Thornton said: “Koalas are so much more than just the name of our business. They’re an Aussie icon and we couldn’t let this slide. And we’re proud to say that through our ongoing partnership with WWF-Australia, we’ve donated over $1.5 million to help regenerate koala habitats.”
Enter Komo’s Cannes In Cairns memory challenge? Xmas may be about to get a whole lot sweeter with these cash goodies.
by B&T Magazine
Has 10 finally landed the big fish it so desperately craves? By that B&T means the cricket rights, not a large salmon.
B&T a lucky attendee at TikTok For You Fest #Slayed in Sydney last night. Our liver arguably a lot less lucky.
In news that will probably come as a shock to absolutely no one, News journos still getting pissed in Surry Hills pubs.
It may be B&T’s final newsletter of 2022, but as you’ll read here, we’re definitely saving the worst till last.
by B&T Magazine
Here’s some top tips to recession-proof your business that don’t include stockpiling lavatory rolls and bottled water.
B&T is praying this was just a technical glitch and that Australia isn’t headed down that sordid path.
Gout, haemorrhoids or syphilis playing up? The Lumery appears the place for you with the appointment of a goodly doc.
Melbourne Skydeck has partnered with Meta to transform its in-person attraction into an online experience. The result is an “immersive virtual reality platform” that builds Skydeck’s existing augmented and virtual reality offering using WebXR tech which makes the experience accessible from any mobile or desktop device. The experience will also be promoted via ads on […]Pia Coyle lands at PHD’s Sydney HQ for new role only to find 90 per cent of the office have buggered off for Christmas.
303 MullenLowe amps up its strategy offerings with latest hire. Presumably also improving its Cluedo offerings.
Opera Australia arguably not doing much for its highfalutin, snooty reputation with latest BMW partnership.
Love Media finds there’s a lot to love about Rob Wall’s curriculum vitae as MD plaque screwed to office door.
Gen Z platform Year13 puts its money where its mouth is naming GenZer Rachel Sullivan as group partnerships director.
Indie Noisy Beast declares “staff exodus schmedodus” with not one but two new recruits to the digital department.
Integral Ad Science (IAS) has partnered with Gadsme, an in-game ad platform, to help verify Gadsme ad inventory globally and provide third-party viewability and invalid traffic management. IAS said that in-game advertising had posed a range of challenges for verification measurement, including multiple device types and platforms. IAS said that its solution combats this letting […]Here’s the B&T articles you loved the most in 2022! Which strangely we have absolutely no recollection of ever writing.
AFFINITY’s Simon Bloomfield reviews this year’s UK Xmas ads. Which is also a possible backhander to the Aussie ones.
by Mary Madigan
Nominations are now open for the Les Murray Award for Refugee Recognition, presented by SBS and Australia for United Nations High Commissioner for Refugees (UNHCR). The $10, 000 award, now in its second year, is open to refugees in Australia who have made a contribution to the country through the arts, sports or media. It […]Asahi announces AFL partnership. But, as reading this will confirm, you’ll still get mid-strength slop at games.
Abbie Chatfield just can’t keep out of the headlines, can she? As confirmed by B&T’s seemingly relentless headlines.
Cannes In Cairns is delivering so many firsts. One of which appears to be Professor Mark Ritson in an Hawaiian shirt.
by B&T Magazine
It appears winners of a Google Premier Partner Award got a trophy & Veuve Clicquot. A case of VB twisties not an option.
B&T’s chatting with Taboola’s Adam Singolda. That’s the Yahoo deal, not the Lebanese cracked wheat & parsley salad.
It’s the latest news from Gen Z publisher Year13 that strangely doesn’t include the words girlboss, skrrt or cheugy.
Elon madly investigating the returns policy as his purchase of Twitter continues to prove a very large headache.
Know in your heart that Kiwi agencies are often better than we are? Feel the blood pressure slump with this corker.
With recipes for pulled pork, nut butter & muffuletta, B&T is also very suspicious of Julie Goodwin’s recent cookbook.
Mia Freedman has plenty to smile about. Though she may still get stuck hosting a bereft Lisa Wilkinson for Christmas.
Seven’s Nicole Bence named NOVA’s CMO. Considering Bencey, the Cole-train or Bento Box as her new radio moniker.
Do you believe the Earth is flat? Peter Dutton is an alien? You may struggle with these neuroscience-approved best ads.
Do you consider chilled red wine an abomination against Greek wine god Bacchus himself? You’ll need a drink after this.
Do you love to pen letters that start “Dear sir/madam, Outrage would be an understatement”? You’ll empathise here.
LUMOS sounds like a not-particularly-great DJ at a music festival, but as you’ll learn here, you couldn’t be more wrong.
SCA unveils its announcer line-up for 2023. Alas, Rove still not getting any love from his agent.
Fan of The Imperfects podcast? Well, some good news today as it lands a two-year extension. Bad news if you hated it.
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